With each passing year, it appears that more and more businesses are making efforts to “go green,” as it has become a customer concern. Changes are being made in the beverage sector, notably in packaging, to apply sustainable practises and manufacture ecologically friendly packaging. Recycling and other sustainability initiatives, according to Katie Simmons, marketing director for food and beverage packaging producer Pactiv Evergreen, Inc., have had a huge influence on beverage packaging. She emphasises that while beverage customers want recyclable packaging, they also prefer packaging that is produced with renewable materials and safeguards natural resources. Evergreen Packaging is a sustainable packaging branch of the Memphis-based packaging firm, with the entire product portfolio constructed from trees grown using responsible forestry techniques, according to the company. Tetra Pak, Denton, Texas, likewise attempts to create environmentally friendly packaging. According to Pedro Goncalves, vice president of marketing for Tetra Pak in the United States and Canada, beverage packaging has seen quite a lot of innovation in the domain of being green due to rising customer demand.

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