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Sustainable paper-based packaging replaced virgin plastic in the candy industry

ConsumerGeniuses

ConsumerGeniuses

CPG giants, including the confectionery companies, are replacing virgin plastic packaging with sustainable paper-based packaging across their products, as paper is more biodegradable and handy. Hershey has set the target of 2030, while Nestlé, Mars Wrigley, and Ferrara aim to introduce sustainable packaging by 2025. Considering the importance of cost, production speed, and early involvement of material suppliers and original equipment manufacturers (OEMs) in the process of replacement, Mars Wrigley in collaboration with an OEM, Syntegon Technology, successfully launched paper packaging across Germany. Nestlé also replanned its packaging strategy with its OEMs and switched to paper-based packages for its 400 stock-keeping units, including smart cartons and paper bags. PACK EXPO east held at Pennsylvania Convention Center from 21-23 March 2022 provides an opportunity to the CPG companies to collaborate with suppliers and explore sustainable packaging innovations.

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