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Swiss cheese producer is using augmented reality to promote its creamy delicacies

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Formaggi Dalla Svizzera, a Swiss cheese producer giant, has rolled out an augmented reality project to promote Swiss cheese, targeting both consumers and retailers. The augmented reality project will be launched in 2,000 stores across Italy, featuring talking postcards of Emmentaler DOP (a Swiss cheese) and digital packaging, displaying the QR codes. To enter into the AR-driven Swiss Valleys, consumers need to scan the QR code through their smartphones and experience a 360° virtual view of the cheese world. In the digital space, consumers can learn about the manufacturing process, production details, and unique recipes of Emmentaler cheese. The brand aims to expand the virtual world by adding categories like sustainability, web gaming, education, and competition by the end of April 2022.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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