Taco Bell has recently hired Nike Jordan Brand CMO, Sean Tresvant, for the post of global chief brand officer. Tresvant aims to “drive culture, initiate change and create impact” in the firm to prioritize digital revenue. Tresvant plans to take Omnichannel initiatives and explore digital customer touchpoints. As a CMO at Nike, he has supervised product marketing, athlete sponsorships, brand campaigns, and creative collaborations. Plus, he has also piloted Nike’s Diversity Task Force, a program designed to foster social justice.