Global News and Digital Insights
for the Consumer Goods Industry

E-commerce

Top 5 Global FMCG brands disrupting the direct-to-consumer market

In recent years, brands selling consumer packaged goods have shifted some of their sales away from brick-and-mortar stores to online channels. As a result, many consumers have begun buying directly from manufacturer websites because stores usually run out of many CPG products such as toilet paper, disinfectant, and hand sanitiser due to the pandemic.

Top 5 Direct to Consumer Brands in the FMCG sector

In the last decade, the direct-to-consumer model has skyrocketed in popularity. Brands such as Warby Parker and Dollar Shave Club saw an opportunity to enter an existing market and make the experience better.

Top 5 Global FMCG brands disrupting the direct-to-consumer market

In recent years, brands selling consumer packaged goods have shifted some of their sales away from brick-and-mortar stores to online channels. As a result, many consumers have begun buying directly from manufacturer websites because stores usually run out of many CPG products such as toilet paper, disinfectant, and hand sanitiser due to the pandemic.

Top 5 Direct to Consumer Brands in the FMCG sector

In the last decade, the direct-to-consumer model has skyrocketed in popularity. Brands such as Warby Parker and Dollar Shave Club saw an opportunity to enter an existing market and make the experience better.