Global News and Digital Insights
for the Consumer Goods Industry

Sustainability

Understanding Asia-Pacific consumers’ new passion for sustainability

Consumers in Asia-Pacific who are conscious of environmental, social, and corporate governance concerns are on the same level as those in Europe and the United States. The basic challenge lies with the brand owners, as consumers say they want to buy sustainable goods and are ready to pay a premium price for them, yet few do.

Understanding Asia-Pacific consumers’ new passion for sustainability

Consumers in Asia-Pacific who are conscious of environmental, social, and corporate governance concerns are on the same level as those in Europe and the United States. The basic challenge lies with the brand owners, as consumers say they want to buy sustainable goods and are ready to pay a premium price for them, yet few do.