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Taiwanese food brands plan to satisfy Thailand consumers’ taste buds

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Taiwanese food brands and chains including Frozen Heart, Morn Coo Coo, Fried Chicken Master, Taiwanese Style Fried Chicken, MR Sun, Yu Fu Yaun Restaurant and Thefeen Burger are opening their restaurants in Thailand. Taiwanese food and retailer brands see potential growth and profit in Thailand’s marketplace because of the cross-cultural similarities. As per United Nation’s report, Thailand’s population has increased from 38.8% to 51.4% in 2020, providing Taiwanese food brands with promising market. Plus, geographically, Thailand is located in the center of Southeast Asia, which is why almost 20 Asian food companies are planning to target Thailand.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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