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ConsumerGeniuses

ConsumerGeniuses

Coca-Cola Co. is navigating Covid-19’s changing impacts through flexible scaling across the regional markets. The Executive Vice President of Coca-Cola Co., John Murphy, elaborated that the company is trying to work on multiple actions to align the company’s market agenda with local market news. He added that the firm is retreating from a decentralized approach and agencies are leveraging their scales while keeping up with consumer’s demand. The firm is currently busy deciding when and where to scale, as Coca-Cola Co. has its extended global presence in 200 markets.

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