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The Coca-Cola company relaunched its iconic glass bottles in Hong Kong to reduce plastic waste

ConsumerGeniuses

ConsumerGeniuses

The Coca-Cola Company in collaboration with its bottling partner, Swire Coca-Cola Hong Kong, is positive to make its packaging 100% recyclable by 2050 and use the material in its cans and bottles that are 50% reusable to reduce plastic waste. To achieve this goal, the Hong Kong firm has taken the first step and relaunched its iconic glass bottles for eight of its beverages to promote a world without waste. The second step taken by the firm is to use 60% recycled glass material to manufacture glass bottles that are lighter in weight and contain more beverage (250 ml) than the older ones (192 ml).

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