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for the Consumer Goods Industry

ConsumerGeniuses

ConsumerGeniuses

Numerator, a tech and data research company, claimed that 50% of consumers are more worried about Delta Variant than they were about the first wave of Covid-19. 61% of consumers fear that this variant would restrict them to home again. Even 66% of vaccinated consumers are worried about the variant. From July to August consumers’ comfort to shop in markets without wearing masks dropped by 15%. 53% of consumers are in favour of wearing masks in public, while only 20% of consumers are optimistic to return to pre-Covid life routine.

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