Global News and Digital Insights
for the Consumer Goods Industry

ConsumerGeniuses

ConsumerGeniuses

Young American consumers are significantly consuming and adding more plant-based meat to their diet. Kearny’s report claims that by 2035 original meat will only be able to make up to 55% of the global meat market. That’s why the president of KFC, Kevin Hochman, sees faux chicken meat replacing traditional chicken and has started to prepare to meet the upcoming demand. Hochman claims that KFC is trying to reproduce tenderloin and Kentucky fried chicken that would have a pleasing texture and muscle fibres made of faux chicken meat.

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