Consumers are now more concerned about the environment and sustainability, and this trend has changed the definition of better-for-you snack. Each day, every individual loves to take a bite or two of their favourite snack items, but now consumers expect manufacturers to pack the same deliciousness in a greener and better for planet style. The business manager for branded snacks and confections in food service for Mondelez International, Malcolm McAlpine, said that this trend has extended to the packaging as well. Americans, as committed snackers, now demand sustainably delicious snacks packed in sustainable packaging.
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