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The snack Industry: Mondelēz International, Inc. reimagines its innovation strategy

ConsumerGeniuses

ConsumerGeniuses

The executives of Mondelēz International, Inc. mentioned during the previous year’s Consumer Analyst Group of New York’s virtual conference that the brand is reimagining its innovation strategy with plans to roll out more impactful and new product lines across the globe. Currently, the snack giant is in the process of updating its innovation strategy by launching Gluten-free Oreo in the US, Lacta Intense in Brazil, Caramilk (a chocolate product) in Australia, and Oreo Zero in China. The company’s chairman and chief executive officer, Dirk Van de Put, informs that health and well-being remain the focus of innovation as Mondelēz is determined to reduce sodium and sugar content in its products.

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