Global News and Digital Insights
for the Consumer Goods Industry

Three steps brands need to consider to welcome the new normal



To survive in today’s marketplace, brands can no longer rely on conventional media. Instead, they must consider and reflect the real-world events by evolving continuously to welcome the new normal. Here are three changes brands need to consider: 1, Project “clean house;” Most global companies recycle their marketing campaigns yearly. Instead, they should run daily campaigns to assess whether the needs are attuned to global events. 2, Utilize available resources; In a data-driven world, brands should use data to quantify brands’ progress on embracing significant changes. 3, Create change; brands should step out of their comfort zone and create change by educating and monitoring themselves.

Read more from Thinkwithgoogle