To survive in today’s marketplace, brands can no longer rely on conventional media. Instead, they must consider and reflect the real-world events by evolving continuously to welcome the new normal. Here are three changes brands need to consider: 1, Project “clean house;” Most global companies recycle their marketing campaigns yearly. Instead, they should run daily campaigns to assess whether the needs are attuned to global events. 2, Utilize available resources; In a data-driven world, brands should use data to quantify brands’ progress on embracing significant changes. 3, Create change; brands should step out of their comfort zone and create change by educating and monitoring themselves.