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TikTok surpasses Facebook to become the best platform for DTC ads

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According to a survey by Triple Whale, TikTok is the most valuable platform for direct-to-consumer advertisements, even exceeding Facebook. DTC brands’ ad spending on TikTok has increased by 231% over the last year, reaching $30 million in the second quarter of 2022. TikTok was followed by Facebook, Snapchat, and Google. The survey found that brands making $1 to $5 million were more likely to use TikTok than bigger brands. The major reasons for this are affordability, investment in new strategy, competition, and the audience of TikTok. The biggest spending categories on TikTok include clothing, health and beauty, home and garden, food and jewellery. On Facebook, baby products, books, and collectables get the most attention.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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