According to a survey by Triple Whale, TikTok is the most valuable platform for direct-to-consumer advertisements, even exceeding Facebook. DTC brands’ ad spending on TikTok has increased by 231% over the last year, reaching $30 million in the second quarter of 2022. TikTok was followed by Facebook, Snapchat, and Google. The survey found that brands making $1 to $5 million were more likely to use TikTok than bigger brands. The major reasons for this are affordability, investment in new strategy, competition, and the audience of TikTok. The biggest spending categories on TikTok include clothing, health and beauty, home and garden, food and jewellery. On Facebook, baby products, books, and collectables get the most attention.