TikTok’s latest insight reveals an effective market campaign strategy of collaborating with established creators. TikTok reviewed the ad campaign of 2,800 platforms to explore how brands generate more views and consumers by partnering with versatile creators. The repurposed ads that were not created for TikTok resulted in a much lower ad recall percentage while the TikTok specific ads powered by famous creators generated 27% higher ad recall. Promotions made in association with TikTok creators were viewed for 6 seconds, a rate 91% higher as compared to a non-creator partnership. The research reveals that the use of beauty products with a comic element in the ads on TikTok receives higher ad recall of 72% among other industries.