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for the Consumer Goods Industry

To fight inflation, UK consumers are choosing private label products

ConsumerGeniuses

ConsumerGeniuses

Due to increasing inflation rates, UK consumers are managing their budgets by buying own-label products instead of branded grocery products. According to the research carried out by NielsenIQ, the sales for branded grocery items went down by 5.1%, as compared to a 1.9% decrease in own-label items. At the broader level, the sales of own-label products excelled from 52.4% to 53.2% as compared to the last year’s statistics. While the sales of the private-label packaged grocery category grew by 3.3%, giving tough competition to branded products.

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