Global News and Digital Insights
for the Consumer Goods Industry

Top five mobile marketing trends of 2022

ConsumerGeniuses

ConsumerGeniuses

Mobile marketing has continued to develop since 2021 and five trends are expected to be seen in 2022 as well. 1, Social commerce channels including Pinterest, Instagram, Snapchat, and TikTok have gained popularity and allow retailers to reach millions of consumers despite geographical boundaries. 2, Punchy messages and low prices attract consumers, therefore, new platforms including GiffGaff and Mint Mobile have gained significant breakthroughs in the US. 3, Mobile networks such as T-Mobile, AT&T, and Verizon are planning to launch 5G to serve the technological needs of consumers. 4, Social media platforms continue to determine the power of influencers. 5, TikTok has been transformed into a convenient advertising channel, allowing small and large-scale businesses to reach millions of consumers.

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