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Ukrainian beer brand Chernigivske is now available at the UK’s restaurants, pubs, and retailer shelves

ConsumerGeniuses

ConsumerGeniuses

The UK-based lager brand, Budweiser, has made arrangements to introduce the Ukrainian beer brand, Chernigivske, to British pubs, restaurants, and retailers. Budweiser has positive hopes to raise $5 million from the sales and donate the profit to humanitarian NGOs to help Ukrainian refugees. Anna Rudenko, the marketing director at Chernigivske, said that she is proud of the launch as it is a great initiative to help and support humanitarian relief.

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