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Walmart collabs with P&G and TerraCycle to launch Walmart US Beauty Recycling Programme

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Walmart is partnering with Procter & Gamble and TerraCycle to allow customers to recycle product packaging in four states. The Walmart US Beauty Recycling Programme will function in 25 stores in Pennsylvania, New Jersey, Oklahoma, and Arkansas. It would offer convenient in-store drop-off points for empty hair care, skincare, and cosmetic packaging. The items being recycled include plastic and glass tubes, pots, pumps, sprays, jars, etc. The programme is set to inculcate the importance of sustainability in the consumer circle.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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