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Walmart is embracing augmented reality to facilitate its consumers

ConsumerGeniuses

ConsumerGeniuses

Walmart has been introducing innovative digital experiences for several years, including augmented reality (AR). In the previous year, the retail giant achieved the following targets.

  • Announced a number of shoppable content partnerships with TalkShopLive, So Yummy, and Meredith.
  • The company signed a deal with Roku, allowing users to buy products directly from their TVs.
  • It also opened its third-party marketplace to sellers from the UK, broadening its website assortment.
  • In 2021, Walmart became the first retailer to introduce a shippable Livestream on Twitter.

The company also deployed AR in its operations by acquiring Zeekit, a virtual fitting room to launch a try-on AR tech for apparel on Walmart.com and for home décor it allows consumers to see the furniture in their home setting.

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