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Walmart is embracing augmented reality to facilitate its consumers

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Walmart has been introducing innovative digital experiences for several years, including augmented reality (AR). In the previous year, the retail giant achieved the following targets.

  • Announced a number of shoppable content partnerships with TalkShopLive, So Yummy, and Meredith.
  • The company signed a deal with Roku, allowing users to buy products directly from their TVs.
  • It also opened its third-party marketplace to sellers from the UK, broadening its website assortment.
  • In 2021, Walmart became the first retailer to introduce a shippable Livestream on Twitter.

The company also deployed AR in its operations by acquiring Zeekit, a virtual fitting room to launch a try-on AR tech for apparel on Walmart.com and for home décor it allows consumers to see the furniture in their home setting.

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ConsumerGeniuses

Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. For each of these key industries, we support Tech Startups and Industry Disruptors as they roll out next generation digital initiatives.

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