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Walmart’s acquisition of Memomi allows the retailer to offer a virtual optical try-on experience

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Walmart is taking a step forward to offer a personalised shopping experience to its consumers by expanding its virtual try-on services in partnership with Memomi, an AR optical tech company. Currently, the partnership is based on the virtual try-on experience for eyewear only, covering 2,800 Walmart Vision Centres and 550 Sam’s Clubs. Although Memomi’s technology can be used across various products like fashion, footwear, and beauty, the retailer is focused on leveraging Memomi’s capabilities in virtual optical try-on, as of now. Walmart is investing more in virtual try-on technologies like the acquisition of Zeekit, which helped it launch an AI-powered clothing try-on. Additionally, Walmart deployed an AR feature that allows users to see furniture and home décor items in their own homes.

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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. New Trends such as Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. ConsumerGeniuses.com is a content platform where we curate latest innovations and disruptions in the Top global trends in the Consumer Goods industry. ConsumerGeniuses is managed by IndustryGeniuses (A place where industries meet innovation). We are rolling out content platforms for the world’s hottest industries such as Food & Grocery Retail, Consumer Goods and Healthcare. Sign up to our weekly newsletter(s) and never miss out: https://signup.industrygeniuses.com/newsletter
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Consumer Goods industry will surpass $15T globally by 2025. However the old business model of mass distribution is about to become obsolete. Digital Transformation, Millennials and Gen Z effect, Direct to Consumer and Post-Covid World are going to reshape the winning formula for the new era CG industry. Our weekly newsletter covers global innovations and disruptions in CG industry.

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