Global News and Digital Insights
for the Consumer Goods Industry

Weekly Snapshot of Top Trends in CG Industry

ConsumerGeniuses

ConsumerGeniuses

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (25th July-29th July). We have covered different categories, including:

Direct to Consumer: Kirana Group is a digital community for Indian Kirana stores, bridging the gap between retailers and brands, increasing transparency in a previously opaque industry, and providing economies of scale by connecting small stores to big ones.
AI and Robotics: Laws of Motion is a zero-waste fashion brand leveraging AI technology to enhance data precision, redefine plus-size wear and reduce industry waste.
Sustainability: McCormick & Company has collaborated with Berry Global to make their new McCormick Assorted and Neon Food Colour bottles, much more recyclable and reusable.
Consumer Trends: In the age of digital media, Estee Lauder Cos. sees the value of social media platforms for product marketing, resulting in a 200% increase in sales informed by Jane Lauder, the Vice President of ELC.

Supply Chain: Nestle has decided to expand its cat food plant at Blaney at an expenditure of 90 million dollars, producing products for brands like Felix, Fancy Feast, Pro Plan, and Purina One.

Metaverse: After a virtual marathon, now metaverse is set to have a group racing and discoverability event launched by Chobani in partnership with Thinkingbox.

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