This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (4th April-8th April). We have covered different categories, including 1, DTC: The marketing budget for the majority of the companies accounts for a share attributed to the TikTok ads business, as Tiktok offers nine times more engagement than Facebook. 2, AI and Robotics: The ARC Advisory Group has presented its report, featuring 25 companies for their strategic use of AI and data, including Tesla, Intel, J&J, Procter & Gamble and Nestlé. 3, Sustainability: Coca-Cola has used TV commercials to sell sustainability this time. The famous scientist, Bill Nye, made of recycled plastic has appeared in the three-minute animated vignette to take viewers into the world of recycling. 4, Consumer Trends: The Organic Trade Association shared the report, revealing that claims like hormone-free, cruelty-free, and all-natural are more effectively influencing the purchasing patterns of consumers as compared to the USDA organic label. 5, Supply Chain: FedEx Express is testing a middle-mile autonomous drone in collaboration with Elroy Air to improve its efficiency, operational productivity, and safety.