Global News and Digital Insights
for the Consumer Goods Industry

Weekly Snapshot of Top Trends in CG Industry

ConsumerGeniuses

ConsumerGeniuses

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (4th April-8th April). We have covered different categories, including 1, DTC: The marketing budget for the majority of the companies accounts for a share attributed to the TikTok ads business, as Tiktok offers nine times more engagement than Facebook. 2, AI and Robotics: The ARC Advisory Group has presented its report, featuring 25 companies for their strategic use of AI and data, including Tesla, Intel, J&J, Procter & Gamble and Nestlé. 3, Sustainability: Coca-Cola has used TV commercials to sell sustainability this time. The famous scientist, Bill Nye, made of recycled plastic has appeared in the three-minute animated vignette to take viewers into the world of recycling. 4, Consumer Trends: The Organic Trade Association shared the report, revealing that claims like hormone-free, cruelty-free, and all-natural are more effectively influencing the purchasing patterns of consumers as compared to the USDA organic label. 5, Supply Chain: FedEx Express is testing a middle-mile autonomous drone in collaboration with Elroy Air to improve its efficiency, operational productivity, and safety.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn