Global News and Digital Insights
for the Consumer Goods Industry

Weekly Snapshot of Top Trends in CG Industry



This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (8th August-12th August). We have covered different categories, including:

Direct to Consumer: Schwan DTC Home Delivery’s new rebranding as Yelloh has brought an array of opportunities to the brand, and it is turning them into reality with innovative, customer-centric solutions.

AI and Robotics: Electric vehicle startup Xpeng and Alibaba are opening a computing centre to train software for driverless cars and a driver assistance programme called XPILOT that enables automatic lane switching.

Sustainability: P&G’s Ariel has launched a new laundry care box called ECOCLIC, which is more sustainable and inclusive and has a certification in child safety.

Consumer Trends: Maybelline uses Bachelorette contestants turned influencers in its latest foundation commercial to encourage influencer marketing in ads.

Supply Chain: Conagra Brands renovated its supply chain in a bid to save $1 billion over three years. The “fuel for growth” programme would focus on production, logistics, margin management, and new capabilities.

Metaverse: The Metaverse has transformed the dynamics of the marketing world and brands like Nike, Adidas, Coca-Cola, and Gucci are promoting the virtual world, inspiring startups to adapt to a new era.