This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (8th August-12th August). We have covered different categories, including:
Direct to Consumer: Schwan DTC Home Delivery’s new rebranding as Yelloh has brought an array of opportunities to the brand, and it is turning them into reality with innovative, customer-centric solutions.
AI and Robotics: Electric vehicle startup Xpeng and Alibaba are opening a computing centre to train software for driverless cars and a driver assistance programme called XPILOT that enables automatic lane switching.
Sustainability: P&G’s Ariel has launched a new laundry care box called ECOCLIC, which is more sustainable and inclusive and has a certification in child safety.
Consumer Trends: Maybelline uses Bachelorette contestants turned influencers in its latest foundation commercial to encourage influencer marketing in ads.
Supply Chain: Conagra Brands renovated its supply chain in a bid to save $1 billion over three years. The “fuel for growth” programme would focus on production, logistics, margin management, and new capabilities.
Metaverse: The Metaverse has transformed the dynamics of the marketing world and brands like Nike, Adidas, Coca-Cola, and Gucci are promoting the virtual world, inspiring startups to adapt to a new era.