Global News and Digital Insights
for the Consumer Goods Industry

Weekly Snapshot of Top Trends in CG Industry

ConsumerGeniuses

ConsumerGeniuses

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (19th September-23rd September). We have covered different categories, including:

Direct-to-Consumer: According to a survey by Triple Whale, TikTok is the most valuable platform for direct-to-consumer advertisements, even exceeding Facebook.

AI and Robotics: Mondelēz is using technology like AI, robotics, and data analytics for improved product recommendations, increased sales, better business planning, and monitoring the health of cocoa trees.

Sustainability: Farmacy, a farm-to-face skincare brand recently acquired by Proctor & Gamble, launched its first pop-up experience named Farmacyland concerned with sustainability.

Consumer Trends: Experts predict that the world will be largely different in 2030 with new innovations like rocket launches, Electric flying vehicles, drone delivery among other discoveries.

Supply Chain: Clorox has upgraded its 20-year old enterprise resource planning (ERP) to a cloud-based system and made supply chain investments.

Metaverse: Chipotle has released a new Garlic Guajillo Steak product on Roblox. According to the brand, it is the first menu item released in the virtual world.

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