Global News and Digital Insights
for the Consumer Goods Industry

Weekly Snapshot of Top Trends in CG Industry

ConsumerGeniuses

ConsumerGeniuses

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (11th April-18th April). We have covered different categories, including:

Direct-to-Consumer: Star ratings influence the shopping patterns of online buyers and companies can use this strategy to design better products, satisfy consumers and grow their sale cycle.

AI and Robotics: Unilever and Ahold are entering into a joint venture with a retail marketing platform, Perch, to launch a visually interactive end caps lift that can track product engagement via AI and computer vision.

Sustainability: Campbell Soup has expanded its wheat sustainability programme, now covering 108,000 acres in Maryland, Pennsylvania, Idaho, and Ohio, according to the company’s 2022 Corporate Responsibility Report.

Consumer Trends: Brands like Albertsons and Target are introducing innovative lines, products, and programmes to win customers’ loyalty and are using data to run a personalised and relevant marketing campaign.

Supply Chain: Shipium is providing Amazon-like supply chain tech to e-commerce retailers by establishing a tech stack, providing retailers with a supply chain coordination layer that allows them to deliver a shipment at faster and cheaper rates.

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