Global News and Digital Insights
for the Consumer Goods Industry

Weekly Snapshot of Top Trends in CG Industry

ConsumerGeniuses

ConsumerGeniuses

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (23rd May-27th May). We have covered different categories, including:

Direct-to-Consumer: Mondelēz International, Inc. is ambitious to achieve 20% of its sales from digital commerce by 2030 by investing $1 billion in digital commerce to become the e-commerce leader in the snack industry.

AI and Robotics: Starbucks has decided to enter into the web3 space by launching its own collection of NFT, allowing consumers to access exclusive experiences and special content.

Sustainability: The Estée Lauder Companies has developed a method to score products and formulations on the basis of their green value while taking into account human and ecosystem health and environment.

Consumer Trends: Considering the consumer interests, PepsiCo is rolling out Pepsi-Roni Pizza and implementing tech-empowered marketing strategies.

Supply Chain: Hostess Brands, Inc. is working with its supply chain department to come up with innovative solutions to reduce packaging by implementing new shipping methods, reusable displays at retail shops, and reducing packaging weight.

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