Global News and Digital Insights
for the Consumer Goods Industry

Weekly snapshot of top trends in CG industry

ConsumerGeniuses

ConsumerGeniuses

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (14th March-18th March). We have covered different categories, including 1, DTC: The latest Report by CI&T revealed that among the 415 US individuals only 9% expected the same-day delivery, while the rest prioritised reliability over speedy delivery. 2, AI and Robotics: Food and beverage companies like Campbell Soup Co. and Coca-Cola Co. are pivoting NFTs to innovate their business strategies, raise awareness, engage with global customers and promote their brands. 3, Sustainability: PepsiCo pledged to reduce its single-use plastic packaging by 50% across its global beverage sector by 2030. It would craft its sustainability goals per system capabilities, consumer preferences, and market opportunities. 4, Consumer Trends: The 14th AGS study claims that 70% of UAE consumers research about pricing and product prior to visiting a nearby store. The retailers need to know their well-informed customers through personalisation, customisation, and data. 5, Supply Chain: Google has pledged to invest $2.5 billion in diverse suppliers in 2022 and the tech firm aims to branch out its supplier diversity program beyond America.

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