Global News and Digital Insights
for the Consumer Goods Industry

Weekly Snapshot of Top Trends in CG Industry

ConsumerGeniuses

ConsumerGeniuses

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (30th May-3rd June). We have covered different categories, including:

Direct-to-Consumer: Coty Inc., a beauty product company, has entered into a partnership with an e-commerce platform named Lazada to launch its first Chloé Fragrances DTC digital store in Singapore.

AI and Robotics: Cultural relevance and legacy are the two main motivating factors encouraging PepsiCo to enter the virtual space and launch its Mic Drop Genesis NFT collection.

Sustainability: SC Johnson has launched a new concentrate of its cleaning product, Windex, to cut plastic waste and promote refillable products.

Consumer Trends: Instacart is launching shoppable video ads and enhanced shoppable display ads for CPG brands to interact and sell products to consumers in a more efficient way.

Supply Chain: Flytrex, a drone delivery company, has collaborated with Unilever’s first online-only shop named, The Ice Cream Shop to deliver ice cream straight from the sky to the consumers of Texas and North Carolina.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn