Global News and Digital Insights
for the Consumer Goods Industry

Weekly Snapshot of Top Trends in CG Industry

ConsumerGeniuses

ConsumerGeniuses

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (6th June-10th June). We have covered different categories, including:

Direct-to-Consumer: Italian jewellery brand, Bulgari has joined Alibaba’s Tmall Luxury Pavilion to run its direct-to-customer business in China. The luxury platform will help the brand in managing launches, marketing, and service experiences.

Metaverse: By the 2070s, augmented reality, AR glasses, and haptic touch-sensitive gloves would be able to offer a lifelike experience of a virtual baby, costing about $25 a month.

Sustainability: The Hershey Company has achieved its sustainability and ESG goals by reporting 48% reduction in its Scope 1 and 2 greenhouse gas emissions and an 18% reduction in Scope 3 emissions.

Consumer Trends: Salesforce’s Consumer Goods Cloud is reimagining grocery aisles by allowing CPG brands utilise the shelf space with innovation.

Supply Chain: Coca-Cola is evolving its supply chain and smart technologies such as artificial intelligence and machine learning will help the company improve its business decisions and manage its supply chain.

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