This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (6th June-10th June). We have covered different categories, including:
Direct-to-Consumer: Italian jewellery brand, Bulgari has joined Alibaba’s Tmall Luxury Pavilion to run its direct-to-customer business in China. The luxury platform will help the brand in managing launches, marketing, and service experiences.
Metaverse: By the 2070s, augmented reality, AR glasses, and haptic touch-sensitive gloves would be able to offer a lifelike experience of a virtual baby, costing about $25 a month.
Sustainability: The Hershey Company has achieved its sustainability and ESG goals by reporting 48% reduction in its Scope 1 and 2 greenhouse gas emissions and an 18% reduction in Scope 3 emissions.
Consumer Trends: Salesforce’s Consumer Goods Cloud is reimagining grocery aisles by allowing CPG brands utilise the shelf space with innovation.
Supply Chain: Coca-Cola is evolving its supply chain and smart technologies such as artificial intelligence and machine learning will help the company improve its business decisions and manage its supply chain.