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for the Consumer Goods Industry

Weekly Snapshot of Top Trends in CG Industry

ConsumerGeniuses

ConsumerGeniuses

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (13th June-17th June). We have covered different categories, including:

Direct to Consumer: Kellogg’s strategy is to stay ahead of the e-commerce curve by continually improving its DTC business in order to enhance retailer loyalty and drive better sales via strategic data use and third-party tech partnerships.
AI and Robotics: Kraft Heinz’s historical tech partnership with Microsoft is providing three major benefits of promotion, planning, and innovation for the CPG company.
Sustainability: The program to improve the circularity of PET packaging is being led by the PET Recycling Coalition, which is supported by Indorama Ventures, Danone, and The Coca-Cola. The coalition will be responsible for strengthening recycling systems for PET and unlocking new supply opportunities for rPET.
Consumer Trends: Consumers are seeking savoury flavours in their baked foods. Bakeries like Brite Donuts & Baked Goods, Aya Pastry, and Sugargoat Sweets are trying to meet this demand by offering a delicious blend of sweet and savoury flavours.
Supply chain: General Mills is investing $3 million with the Ecosystem Services Market Consortium (ESMC) to support Eco-harvest, a programme that benefits farmers in the US and Canada for beneficial outcomes of regenerative agricultural practices.
Metaverse: L’Oréal announced its plans to accelerate its beauty business in the web3 world as it adopts innovative ideas that can reshape the industry and expands its on-chain model.
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