This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (20th June-24th June). We have covered different categories, including:
Direct to Consumer: For Kellogg, one of the most important steps in the digital transformation of the DTC efforts is standardising as much as possible on a common back end and innovating food.
AI and Robotics: Lyre’s, a non-alcoholic spirit brand, has teamed up with Amazon Alexa to use technology to help consumers make their favourite cocktails.
Sustainability: The Road to 2030 report by Sourcing Journal revealed the key themes of climate commitments, transparency and traceability, innovative materials, and collaboration adopted by fashion industry owners to make the sector more sustainable.
Consumer Trends: The Consumer Brands Association has predicted three significant trends that will shape the future of the CPG industry manufacturing: inflation, working model revolution, and sustainability expectations.
Supply Chain: Saudi entrepreneurs are establishing their logistics startups, supported by Amazon’s ‘Global Delivery Service Partner Programme’; planned to establish 30 local startups and create hundreds of job opportunities.
Metaverse: Retailers are creating online shopping and exciting brand experiences for their audiences by developing collaborative channels in the Web3 space and offering personalised shopping opportunities.
