This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (27th June-1st July). We have covered different categories, including:
Direct to Consumer: Digital display advertising is rising as one of the most significant online marketing investments in Canada as more Canadian businesses use retail marketplace advertising to reach online audiences.
AI and Robotics: Virtual try-on technology is becoming a more popular way across brands like Amazon, Alibaba, Kering, Nike, and Walmart to visualise a range of products in clothing and sporting goods.
Sustainability: The corporate venture arm of Danone, Danone Manifesto Ventures, led the $7 million fundraising round raised by symbrosia, the developer of a seaweed feed additive that reduces livestock methane emissions by more than 80%.
Consumer Trends: Kellogg’s has planned to split into three independent companies, featuring its three iconic categories of snacks, cereal, and plant-based products to drive growth.
Supply Chain: Frito-Lay’s apprenticeship program, Plano, is designed to ensure high-quality training for new drivers and increase driver recruitment and retention.
Metaverse: Balenciaga, Prada, and Thom Browne are some of the first fashion brands selling digital fashion in a new meta-created avatar store where people can buy digital clothes for their avatar to wear on Facebook, Instagram, and Messenger.
