Global News and Digital Insights
for the Consumer Goods Industry

Weekly Snapshot of Top Trends in CG Industry

ConsumerGeniuses

ConsumerGeniuses

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (4th July-7th July). We have covered different categories, including:

Direct To Consumer: Unilever has identified e-commerce as a future key channel for sales and advertising as Unilever’s online sales accelerated by 38%.
AI and Robotics: To promote the release of “Thousand Miles,” the new music video from The Kid Laroi, and Coca-Cola’s “coke summer music” Snap Inc. unveiled an augmented reality experience.
Sustainability: Hormel Foods Corp. is sponsoring a 50,000-acre regenerative-agriculture pilot project across various places in central and southeast Minnesota to advance towards its 2030 environmental, social, and governance goals.
Consumer Trends: The Coca-Cola Company teamed up with the electronic music producer Marshmello to launch the latest limited-edition strawberry and watermelon flavoured beverage in its ongoing Creation series.
Supply Chain: Unilever has partnered with San Diego-based biotechnology specialists Geno to use plant-based alternatives for harmful feedstocks like palm oil and fossil fuels.
Metaverse: After big CG brands from the food and beverage, cosmetics, and fashion industries, educational institutions like Dallas Hybrid Prep and K20 Educators use the metaverse as a virtual platform to teach kids.
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