Global News and Digital Insights
for the Consumer Goods Industry

Weekly Snapshot of Top Trends in CG Industry

ConsumerGeniuses

ConsumerGeniuses

This is the weekly snapshot of top trends from the Consumer Goods industry in the past week (16th May-20th May). We have covered different categories, including:

Direct-to-Consumer:  DTC brands can improve their sales via instant commerce by offering fast delivery, leveraging third-party data, and providing a wholesome post-purchase experience.

AI and Robotics: Instagram recently announced that the application is now allowing users to share their NFTs on Instagram stories, messages, or feeds with no additional charges.

Sustainability: Kraft Heinz has entered into a joint venture with Pulpex to pilot and develop renewable and recyclable paper-based bottles made from 100% sustainably sourced wood pulp.

Consumer Trends: The CPG giant, Unilever, is testing a programme that allows consumers to have ice cream from Robomarts, instead of old-fashioned ice cream trucks.

Supply Chain: CPG giants like Colgate-Palmolive, Coca-Cola Company, and Unilever have decided to support Anheuser-Busch InBev (AB InBev) 100+ Accelerator to test and fund sustainably innovative startups in the supply chain.

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