As per the 2022 U.S. Direct-to-Consumer Retailing report, DTC brands have secured a dominant position in the marketplace, and the industry is expected to further grow this year. Mintel predicts that the e-commerce market will reach $117 billion in sales in 2022. Among other CPG departments, the beverage industry is making most of the profit via DTC strategies of personalisation and flexibility of subscriptions. DTC brands can attract customers’ loyalty by offering personalised content and subscription flexibility services, highlighting the brands’ ethical efforts and quality. Los Angeles-based Stompy, a wine curation firm, has adopted similar strategies and has become a stop shop for consumers to find the perfect wine for themselves.